Consumer Trends Report 2024

The 2024 Consumer Trends Report highlights the main trends in consumers’ experience with insurance and pension products. 

The report explores four key areas: 

• the role of digitalisation in shaping the insurance and pension sectors, 
• the transformatory power of AI in insurance, 
• consumers’ appetite for supplementary pensions in light of increasing pension gaps, 
• and the real/perceived value for money of insurance and pensions products. 

The findings of the report are underpinned by various data sources, including the results of EIOPA’s Eurobarometer survey.