Generative AI Market Survey: Outlook, Use Cases and Risk Management

The report – based on responses from 347 undertakings across 25 countries – provides valuable insights into the current state of Gen AI adoption, the opportunities and risks the technology brings and the challenges undertakings face in implementing it.

The report highlights a widespread and rapidly increasing adoption of Gen AI among European insurers, with nearly two-thirds of undertakings already actively using the technology. Most undertakings are nevertheless still at a proof-of-concept stage, indicating a considerate, controlled roll-out of the technology as well as significant potential for future growth.