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European Insurance and Occupational Pensions Authority
 

Maria Paula Guimarães Baum

Maria Paula S. Guimaraes Baum

Biography

Maria Paula is a Senior Product Manager with 8+ years of experience building fintech and investment platforms across Brazil, the United States, and Germany. She specializes in designing consumer-centric financial products in highly regulated environments, translating complex financial and regulatory requirements into simple, trustworthy user experiences. Her work sits at the intersection of financial resilience, transparency, and technology—focusing on how data, automation, and thoughtful product design can empower consumers to make better financial decisions, particularly in volatile market conditions.  She has led cross-functional teams to deliver scalable, data-driven products that improve access to financial services and strengthen consumer trust.